FAQ

Tour operators secure discounts through allocation or commitment contracts, primarily based on the size and bargaining power of the company. These discounts typically range from 10% to 50%, depending on the season, the destination and the quantity and quality of contracted services. In general, the higher the discount, the greater the risk of unsold inventory borne by the tour operator. It is often difficult to sell all services or packages at the "rack rate" (the maximum applicable rate or catalog price) for a given period. As a result, operators use various discounted offers to move inventory at reduced rates, with last-minute offers being one of the most common practices. However, these offers often "cannibalize" full-price sales, as they often replace rather than complement them. Similarly, the use of travel outlet to sell excess inventory faces similar issues, as the same package is offered through alternative channels at a higher catalog-like price.
In contrast, opaque offers allow operators to sell unsold inventory without impacting full-price sales. Customers share their budgets when they consult with travel agents and set a price range for an appropriate travel solution. If an operator expects some inventory to remain unsold, it can use The Creature to match products within the customer's budget, even if the standard price would be higher. However, opaque offers often withhold specific details until after purchase and typically have stricter cancellation policies and higher penalties than full-price sales. This approach helps generate additional sales at lower prices without cannibalizing full-price sales*.

The Creature is a specialized AI agent designed to make advanced technology accessible, especially for small and medium-sized businesses like travel agencies that often face technical and financial barriers. Traditional AI solutions are costly and require specialized knowledge to manage. In contrast, The Creature is delivered as a Software-as-a-Service (SaaS) solution, enabling businesses to access enterprise-grade AI capabilities at a fraction of the typical cost without the need for technical expertise. Powered by Retrieval-Augmented Generation (RAG), The Creature significantly reduces the likelihood of hallucinations—common in some AI models—ensuring that responses are accurate and highly relevant. This is essential for smaller businesses that rely on precision to meet customer needs. Unlike basic AI solutions, The Creature autonomously collects, analyzes, and responds to data in real time, providing insights and actions faster, thereby streamlining operations that would otherwise require weeks of manual effort. It offers an intuitive user experience, allowing small businesses to interact with AI in a natural and straightforward way that minimizes the need for specialized training, making it easy for non-technical users to harness the power of AI. The Creature is designed with data security in mind, particularly for small businesses. It incorporates comprehensive security measures to ensure that businesses can use AI with confidence while maintaining control over their data.
For small businesses, The Creature is a game-changer. It delivers the speed, accuracy, and insights of advanced AI without the traditional complexity and cost. This empowers SMEs to compete effectively, enhance customer service, and streamline operations—achieving in minutes what would otherwise require weeks.

The Creature implements the principles of frugal AI, optimising the use of computational resources through a multi-agent logic where each agent has well-defined characteristics and specialises in performing specific tasks, selecting the most appropriate technology for each task. It maintains efficiency by using RAG with a curated knowledge base, avoiding the "garbage in, garbage out" problem.

It provides authoritative answers within its areas of expertise and transparently acknowledges knowledge gaps so that they can be quickly identified and resolved.

It also adopts all other strategies shown to reduce computational power requirements by up to 98% without compromising output quality compared to more energy-hungry models.

We collect independent data to help our partners make informed, data-driven decisions. Traditional consumer research often falls short because it relies on consumer self-analysis, which behavioral science has shown to be flawed. Consumers rarely fully understand or accurately articulate their motivations, and technology alone can't solve this; rather, it's the creative use of technology that provides true insights. As David Ogilvy aptly put it, "The trouble with market research is that people don't think what they feel, they don't say what they think, and they don't do what they say". To uncover the true motivations behind behaviors, we need to go deeper, relying on behavioral research tools rather than self-reported feedback alone. By focusing on what consumers actually do-driven by quick, emotional responses-we get a clearer picture of how they really interact with products and services.