The Creature
"AI allows us to deal with the ordinary at scale, so people can focus on the extraordinary." - Daren Pickering, CWT Innovation and Technology
A unique solution with numerous benefits
Discover a few of them
Increases productivity
Enables travel agents to quickly offer travellers an accurate selection of normalised, enriched and bookable content from one screen.
Optimized sales targeting
Makes it easy to present the right offer to the right traveler at the right time. Aligning sales with optimal offers unlocks greater ancillary business opportunities at booking, enabling targeted offers to travelers and streamlined campaigns to meet business objectives.
Real-time market insights for travel
Enables continuous data monitoring and trend analysis to deliver accurate consumer insights. As models are refined, the technology supports suppliers with strategic intelligence, data access, and tools to strengthen the seller-buyer relationship.
A Seamless Business Travel Experience
Imagine a world where your technology books an
end-to-end business trip the second you click
"attending" on a meeting invite.
Jeff Klee CEO AmTrav
Klee emphasizes that an OBT (Online Booking Tool) needs to do much more than just display travel content, since anyone can search for flights or hotels on their own. Value can come from features that allow users to compare options in one place, making it easier for them to make decisions. Finally, he points out how difficult it is for a travel manager to require employees to use a particular tool if there isn't a clear benefit.
ITM (Institute of Travel Management)
"The vast majority (82%) of travel manager say their online booking tool does not currently meet all their requirements, according to an ITM 'Pulse Check'.
Shared at ITM's Empower Conference in Brighton today, the member survey found the main reasons for their dissatisfaction were lack of access to full airline content and low-cost carrier challenges, which are leading to direct bookings with airlines, increasing risk potential and lack of incident support.
Travel managers also cited poor user interface and information displays."
